Research and Planning - Audience Theory

My intended effect for my audience after watching my music video is for them to feel sympathic towards the artist.  I've done this by creating a narrative that makes her the victim. I feel my audience could potentially be either be a niche audience, very specific or could be very wide. This is because my Genre's pop-rock. The particular song I've chosen edges towards more pop and therefore the audiences age could range between 13-18. I think I could also generalise my audience to mostly girls. 
McQuail says that audiences watch media texts to fulfil particular needs. These need are Surveillance, finding out what's happening in the world, Identity, finding something out about themselves and seeing their own experience reflected from watching this text, Personal Relationships, feeling like part of a group, Diversion/ Escapism, feeling emotions created through this text. 
Media 2.0 is the internet as it is now, meaning people can consume and interact. Flew argues that in comparison to other media products the internet appeals most the audience. This is because its a two way communication, it enables them to both consume media text but also become a producer of it themselves.
Morley suggests that audiences have different feelings and thought towards texts depending or the values expressed within the media texts. These standpoint are; Preferred reading (or dominant) This is where the audience recognise the values being expressed in the text and accept them as natural. Negotiated reading, This is where the audience recognise the text and except in on a general level but adapt their reading of this text to fit in with their own personal experiences. Oppositional reading, this is where the audience disagrees with the text and chooses the reject the idea of it. 
"Audience-hood is becoming an even more multifaceted, fragments and diversified repertoire of practices and experiences." -Ang. This means because of new technology we all we different things and different times. 

Research and Planning- Audience Research

 I made a focus group, unfortunately this wasn't too successful but I did get some feedback from a few photos I added...
The questions I asked were-
"would you like to be friends with this person? and why?"
"What sort of character do you think this picture portrays?"

Research and Planning- Health and Safety

Health and Safety;

Potential Danger	Potential Outcomes	Actions to Avoid Potential Outcomes	Benefits to filming in this Location	Do the Benefits outweigh the Risks?
Getting cold outside.	Actors and crew who are helping can get ill from the cold.	Make sure when off camera all actors and crew are wearing coats to keep them warm.	Everybody involved is in charge of bringing and putting on their own coat to keep warm.	yes
Tripping over the tripod.	Actors, crew and members of the public could end up injured.	Keep the tripod out the way of the public as much as possible and make it clear that there’s a potential danger. Eg- gaffer tape around the area of the tripod	I’ll take responsibility for putting down gaffer tape if I use the tripod and wherever I place the tripod.	yes
Laura’s high heels.	She could trip over and injure herself.	Do as little movement as possible whilst wearing the shoes, if a change of location takes place then the shoes must be changed to sensible ones.	Laura is responsible for bringing her own pair of sensible shoes but i will make sure she changes them.	yes
Tripping over lighting kit power cables.	Injuring self. Electrocution.	Cables are to be gaffer taped to the floor for the duration of the shoot.	This will be my responsibility to make sure i have the gaffer tape and all cables are taped down.	yes

Planning and Research- Target Audience

Working Progress- Shotlist

Shot list.

Woods;

Extreme Close up on Face

Mid shot- zooming in onto an extreme close up on face

Panning around the face with a close up.

Establishing shot of her standing in the woods

Long shot of her standing up

Mid shot her standing up.

Long shot to close up on face

Panning around her feet in the leaves

Establishing shot whilst she’s sat down in leaves

Close up of her hands playing with leaves

Panning around her (360 degrees) whilst she’s sat down in the leaves

Establishing shot when she’s knelt down ripping photos

Zoom from long shot to mid shot of her ripping photos

Close up of the photo being ripped

Close up on her face whilst she’s amongst the trees standing up

House;

Close up on her hand knocking on the door

Close up on his phone ringing (him in the background blurred out.

Establishing shot of the house

Close her of her face

Close up of his face

Long shot as she walks away

Panning up her body as she walks away

Panning up his body as he walks down the stairs to the door

Long shot as he runs after her

Mid shot, 2 shot as they argue

Close up on his face

Close up on her face

Long shot as she walks away

Close up on both their faces together on sofa

Mid shot on the sofa

Establishing shot on sofa

Close up on bra being out from the sofa

Close up on his face

Close up on her face

Long shot of them both

Long shot as she walks away

In room- long shot of them play fighting

Mid shot of play fight

Close up on hands

Close up on faces

Close up on faces as they argue

Mid shot as they argue

Long shot as they argue

Lake;

Establishing shot of them walks around the lake

Close up on them holding hands

Mid shot as they walk

High street;

Over the shoulder shot as she sees him walking with the other girl

Close up of all friends faces and her face

Mid shot of him and her (from the side) as they walk past

Street;

Mid shot of them both looking at each other

Pan down from head to hands as she sets fire to the photo

Close up on hands

Close up on flame

Close up on him shocked

Close up of her laughing

Zooms out to mid shot of them both

Follow the pictures on fire as it falls from her hands to the floor in front of him

Zoom out to see her walking away

Pan up her body (feet to head) whilst zooming out while she’s walking away

Finishing with a close up of the photo and fire on focus and his feet in the background

Research and Planning- StoryBoard

Research and Planning- Time Managment