Wednesday 28 September 2011

Research and Planning- Music Video Research


This first video is Paramore- Brick by Boring Brick. The genre is punk/pop rock.Each cut in the video is made the the beat but its very discrete.
This image cuts straight to this one... its on the beat but its very discrete but makes it run smoothly.
The Pace of the editing is very slow and smooth. The music isn't actually slow but its very calm as are the lyrics. Near the end of the song, when the bridge kicks in, the music livens up and becomes less calm and the editing changes too. The cuts become quicker and the lighting becomes music darker to match the music.
For the verses, although the clips are always different, there similar to one another in what's actually being shown. e.g- For the verse it's always one of two images....
OR


The Chorus's are again the same, the little girl continues to explore this "magical" looking place, and Hayley Williams (the main women)Stays by the hole that's being dug the whole time. Although, in the verses she tends but standing up more and in the chorus's she seems to be sitting around the hole.


The First 23 seconds of the song is an introduction, with only music. The musics smooth in this part and quite repetitive, during this the image goes from watching the wind blow leaves with the camera moving forward as if the winds blowing it too, and then as the music slightly becomes more jumpy the camera cuts to see the little girl running to the beat. Other than that there's no other examples of synaesthesia. The is Goodwin's theory of seeing the sound.


The Majority of this videos is narrative. The video cuts to and from shots of a girl running and exploring this magical land. and shots to an adult women singing.


Although the video doesn't actually tell us this but it looks a though the adult women is the little girl when she's grown up. The story in the video is the story of the little girl and we see everything she doesn't right until the end of the video. The part of the story which is withheld is the part which explain to us where the girl is, what all the creatures and people she see's are,
and why she falls in the hole at the end, other than that we see her whole story.
In the story the star (Hayley Williams) is portrayed to have a very innocent look about her. She's wearing a white dress which has values of creating innocence. Also the lighting behind her as a very golden look to it which also portrays good and evil, the gold's portraying good. Goodwin would use this to explain the star image. Through out the video there are a lot of shots of the star and the little girl. The majority of which are either close ups or mid-shots. The camera pans a lot, and doesn't do very many other movements. There's a lot of editing in this video. The first bit we see is at the very beginning when The women's swinging on the swing, its been made into slow motion. A lot of this video will of been made in the edit suit. For example though-out the whole video leaves are falling down, this will have been done in the edit suit.
This is another example of a part of the video that had been done in the edit suit. Behind the knight are lots of cartoon looking giant mushrooms. This isn't a common feature that is found in music videos and it makes this one quite unique. The mise en scene in this video also contributes to it being unique. A lot of the scenery and the costumes are made to look like a fairy tale. (the knight, the castle, the girls in dresses and the golden filter on the lighting.)Also some of the characters and there costumes in the video add a "child's story book" look to the video.




This video has many characteristics as to why is amplifying. One of which is because it does have story to it, but it's not necessarily the true meaning of the song. The videos been given an extra layer of meaning. Having said that, there are some aspects to the music video which suggest its disjunctive. Some parts are the video are completely irrelevant to the song, but nevertheless they work well. But also, within this, some parts of the video take a literal meaning. "bury the castle" and through-out the song somebody's digging a whole, whilst a little girl is discovering the castle.

1 comment:

  1. This is mainly very good, but you need to mention Goodwin by name where you can - for instance, n you could note that Goodwin suggests that visuals in music videos respond to the pace of the music. Also - there are a couple of typos, check for these. Finally, the word ideology at the end would be better replaced by 'values' - I'll explain when I see you.

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