Thursday 29 September 2011

Research and planning- Music Video Research


The song I've chosen is This Love- Maroon 5. This genre is also Pop/rock.
The introduction to the song starts with shots of the band sitting around. The lighting quite natural. then it cuts to an image of the lead singer of the band, again with natural lighting. For the rest of the introduction the clips continue cutting between the band and the lead singer who's with a girl. for the verses the video is the lead singer with the girl, the first verse is him being rejected by her and then walking off, (which is almost literal to the song lyrics)
and the second verse he's again with the girl and again its almost literal to the lyrics. All the chorus's he's singing with his band, like its a performance. The bridge is different, the cuts and the edits are very fast, and off beat which doesn't follow the process of synaesthesia like Goodwin suggests.
Although the songs about negative feelings, the music itself is quite upbeat. The costumes and the backgrounds show this through Goonwin's theory of synaesthesia.
during the verses the video does have a narrative, But it misses our vital pieces of information about the relationship he actually has with the girl so this leaves the audience to use there imagination. During the chorus's there isn't any narrative, it's just clips of the band playing together.
This is the edit i thought was quite significant
The story is based around the lead singer Adam Levine. There's a lot of close up's of him when he's singing in the choruses with the band. During the the verses the camera very much focus's on his story, both during the first scene where the girls rejecting him and the second sex scene. This links back to Goodwin's theory of the stars persona. The camera very much concentrates on the star. The videos very much giving the star a classic "Rock Star" persona. eg- "Sex, Drugs and Rock n Roll" as this is the first song Maroon 5 released there showing there audience the kind of band they want to be.
The Video consists of a lot of close ups and a lot of of master shots. But one thins i noticed that was quite significant is the bridge, the editing in this is something that's not very common in music videos. The cuts are quite but there's also a filter over the images.All the edits are cut to the beat which links back into Goodwin's theory of syneathesia.




This videos amplifying, it has a story line that's irrelevant to the content of the song. Yet on the other hand it is related to it in one way. Some of the scenes from the video link into the lyrics, and other scenes don't. which make it part Disjunctive.

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