Goodwin has 5 aspects to analysing music videos.
1- Synaesthesia- this is seeing sound
Firstly you need to look at the structure of the song. (choruses and verses) The You need to look at the voice of the performer. If a voice is unique it can be well remembered. This effects the star image. And Thirdly, mode of address. The video can be giving a story and the artist if the story teller.
2-Narrative and Performance
Song fail to give us a complete narrative, the music video fills in the blanks for us. Goodwin says we should ignore common narrative. As the music video is important in the role of advertising the artists song. Having an interested narrative and performance makes is easier for the audience to watch to video countless times without loosing interest.
3- The Star Image
Music video's will include lots of close up's of the star. This is another part of the visual aspect. The star will also play a part in the narrative. This will also have an effect on their star persona.
4- Relation of visual to Song
This includes;
Illustrate- A set of images to illustrate the meaning of the song. It takes the lyrics and song literately. This used to be very popular.
Amplify- the meaning of the song is added by the visuals. The visual aspects create a layer of meaning to the song. This makes the audience thing about what the song really means. This is a popular idea.
Disjunctive- Where the video and the song are completely different.
5-Technical Aspects of Music Video
Technical aspects hold the music video together through use of camerawork, movement, angle, mise-en-scene editing, sound and special effects.Lighting and colour help set mood and emotion. They emphasise key moments of the song for dramatic effect. music videos cut on the beat to add emphasis to the audio track.
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