Print Research- Digipak

The first album I looked at was from "the Pretty Reckless".  The image is showing her to have a real rock chick style to her like her songs, yet she's being portrayed as angelic and quite innocent. The Shots a Mid shot to close shot. This is so you can get full detail of her make-up as its quite big and an important feature of her style, but it shows some of her body which shows a prerogative view of her. The background to the image is very plain but this is because her costume is very  detailed. This means all the focus goes onto her. The lightings simple, and makes all the colours much more intense looking. This Digipak cover doesn't challenge the convention on the genre as the stars portraying the genre through her costume and make-up. This links into the stars image, which is very rock chic looking and does go alongside her music style.

The font of the Digipak colour is the same font the band use for all digipak's and adverts. It fits the genre perfectly. The layout's simple, it shows the main star, and it shows clearly the name of the band and the album name. As the Stars the main image of the digipak she's taken up the majority of the page and then the writings in the left hand corner. This reinforces the fact she's the star. On this particular cover there aren't any thank you's and no clear copyright signs or any links to buy the album off itunes. This digipak is redundant as it gives the full message of the star. This suits the genre of The Pretty Reckless's music.
Although people tend to download music more than go in shops to buy the c.d, i still think the digipak cover is very important. I think this because when downloading off itunes or other websites the album cover is still shown. It's useful to the artist to have an appealing digipak cover as it draws attention to buying the c.d or the album over itunes. Going back to people buying c.d's in shops, it again draws attention to the consumer. This is a good marketing technique for the artist.



The Next digipak I've researched is "the Veronicas". I like how the front of the digipak isn't an actual picture of them, but its a drawn picture of them. the back has 2 pictures of the girls, I like how one of them its slightly filter and in pink and the other is them creating a slight frame around the other picture. I think it's an original idea. The images connote a mischievous look to the girls. Although all of the images of the girls themselves have been cut out of there mise en scene, behind the pictures on the back of the digipak covers is a picture of a street. The lighting in this is very natural looking, but you can see the sun peaking out between the trees. This connotes a slightly more innocent look to "the Veronicas". The whole digipak itself has a very quirky look to it, which is use the conventions of the genre well. The font on the front of the cover is simple and easy to read, yet it has a roundness too it which could connote an angelic side to the girls. This also shows the Veronicas have a set star image of an angelic and quirky look. At the bottom of the back of the digipak is the copy right.